Giani Inc. Brand Refresh

Collaborated on the brand refresh of Giani's D.I.Y. paint kits which give consumers the tools to "rescue and re-love" their outdated decor with a paint makeover. The Giani refresh included new: retail packaging design, label design, brochures/swatch sheets, product images, and website.

Developed the concept of the brand refresh and lead the creative direction throughout the process. The goal was to transform the dark and busy original packaging into a bright, modern, and minimalistic new look. Giani Inc offers several types of DIY paint kits and a core objective during the refresh was to design each kit with an individual style, while maintaining brand cohesion.

Giani Countertop Paint: 5 different kit colors- the front countertop image on each retail box depicts the specific granite color of the kit.